Our Core Values

At Mackinnon Advisory, we’re on a mission to help tech entrepreneurs build amazing businesses while unlocking the freedom to thrive both personally and professionally.

Our core values define who we are and how we serve our clients. Specifically, we focus on the following principles to guide tech entrepreneurs toward success:

Empowerment

We equip tech entrepreneurs with the tools, strategies, and confidence to take control of their businesses and lives.

Balance

We champion work-life harmony, ensuring professional growth doesn’t come at the cost of personal well-being.

Clarity

We deliver clear, actionable advice that cuts through complexity, making it easy for our clients to implement.

Sustainability

We foster long-term growth, helping entrepreneurs build resilient businesses and lives that endure.

Tailored Support

We provide personalised solutions, crafting strategies that fit each client’s unique challenges and goals.

Professionalism

We uphold the highest standards of trust, credibility, and expertise, ensuring our clients feel secure and supported.

Ready to take the next step? Book a free, no-pressure chat to explore how we can support your journey.
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